AI won't erase jobs; speed will. The stability-to-obsolete window is collapsing. Stop chasing perishable skills like prompt engineering. Invest in durable capabilities: problem framing, systems thinking, learning velocity, and influence to thrive through constant role shifts.
Generative AI boosts efficiency but flattens voice. When tools push language toward the average, brands and leaders lose distinctiveness. Use AI for polish, not personality. Document tone, keep signature quirks, and build private style models to protect authenticity at scale. Keep your edge.
Stop chasing magic prompts. The fix is not a template. Define your problem, then train AI on your own writing to build a voice profile. Feed real samples, extract patterns, and revise in your style. Protect your data. Do not copy tone. Engineer sharper thinking, not generic outputs. Your voice wins.
Stop hiring PM “flavors” like “AI PM” or “Growth PM.” Hire Keystone PMs who integrate design, engineering, data and GTM, frame real problems, learn fast, and influence without authority. Durable capabilities compound; trends fade. Hire for outcomes, not buzzwords. Build missions, not titles.
LLMs aid with tight, scoped tasks: cut redundancy, multipass feedback, summary maps, brainstorming. But they struggle with long inputs, continuity and consistent voice. Useful for scaffolding and agents, not autopilot. Keep humans on structure, logic and style. Use models to spot patterns.
Generative AI’s power is tied to our ability to communicate with clarity; its output reflects the input. I saw this with my 8-year-old daughter: her vague prompt for a unicorn yielded generic results, but a detailed one created what she imagined. AI is a mirror.