Your Copy is Correct. It’s Also Forgettable.
Generative AI boosts efficiency but flattens voice. When tools push language toward the average, brands and leaders lose distinctiveness. Use AI for polish, not personality. Document tone, keep signature quirks, and build private style models to protect authenticity at scale. Keep your edge.
Generative AI now fixes our grammar, softens our tone, and speeds up delivery. Boosts efficiency, kills distinctiveness. When every message starts sounding the same, brands, leaders, and teams lose their edge.
If everyone is using the same statistical average, no one stands out.
It’s like every café switching to the same medium-roast beans: drinkable, forgettable.