Where Did the Thinking Go?
Rituals are in place, delivery is steady, yet no one can answer why we're building. The logic layer has faded: discovery doesn't shape backlogs, strategy doesn't guide tradeoffs, output eclipses outcomes. Reconnect intent to action by making reasoning visible in every decision. Think with intention.
Why product teams lose clarity even when the rituals are in place
You’ve seen the pattern.
Delivery is steady. Standups are happening. The roadmap is full. Backlogs are updated. OKRs are in place.
And yet, someone asks:
“Why are we building this?”
And nobody has a clear answer.
Not because people don’t care. Not because the tools are broken. Not even because leadership is absent.
It’s something subtler and more systemic:
The thinking has disappeared from the system.