When Words Lie: The Invisible Risk in Your Product
Words shape trust. Product language isn’t neutral: it trains mental models. “Friend” now means barely acquainted; “I’m thinking...” makes users over-trust AI. Audit copy, cut unearned metaphors, and test for over-trust. Tech runs on tokens; products run on words. Clarity is a trust contract.
Words matter.
Words carry weight. They shape how we understand the world.
We don’t “use facial tissue.” We “grab a Kleenex.”
We don’t “send a connection request.” We “friend” someone.
This isn’t accidental. It’s design. And it has consequences.