When AI Turns Your Product System Into a Self-Fulfilling Prophecy
AI now shapes product strategy, not just predicts it. Left unquestioned, it becomes a prophecy engine: reinforcing biases, narrowing options, and derailing learning. Treat AI as input, test counterfactuals, review second-order effects, and keep humans in the reasoning loop. Question it. Validate it.
AI is embedded in every aspect of product strategy today, from prioritization algorithms to recommendations and personalization engines. And its role will only grow.
If you’re not questioning AI, it may be quietly shaping your strategy in ways you don’t see.
We treat AI as an advisor. But often, it becomes something else entirely.