We’re Delivering Faster. So Why Are We Falling Behind?
Teams ship faster yet impact is unclear. Backlogs balloon into strategy placeholders, idea dumps, and priority battlegrounds. Velocity masks drift. Treat the backlog as a decision system tied to strategy, discovery, and outcomes, not a queue.
The backlog is full. Delivery is happening. Velocity looks great.
This is a pattern I keep seeing across modern product teams—especially in large or fast-scaling organizations. Teams are delivering more features than ever before… yet nobody’s sure if those features actually matter.
More output. Less clarity. Minimal impact.
Welcome to the Backlog Paradox.