The Prioritization Theater
When urgency replaces logic, roadmaps become theater. Frameworks and scores look right, but escalation wins, decisions shift, and PMs broker backlogs. Real prioritization means framing problems, making trade-offs explicit, linking to strategy, and empowering 'not now' with a clear why. Make it real.
When urgency replaces logic, and decisions become performances.
You’ve got your framework. You’ve got your OKRs. You’ve got your prioritization ritual.
And still — the roadmap changes on a Thursday afternoon. Why?
Because someone escalated. Because a deal is closing. Because “we promised it last quarter.”
This isn’t failure. This is the system doing what it was trained to do: Reward noise. Ignore logic. Perform alignment.
Welcome to Prioritization Theater.