Stop Hiring PM “Flavors.” Hire Keystones.
Stop hiring PM “flavors” like “AI PM” or “Growth PM.” Hire Keystone PMs who integrate design, engineering, data and GTM, frame real problems, learn fast, and influence without authority. Durable capabilities compound; trends fade. Hire for outcomes, not buzzwords. Build missions, not titles.
We're hiring Product Managers all wrong.
We're Browse for "flavors" like we're at a gelato counter, chasing an "AI PM" or a "Growth PM" for a short-term sugar rush. This is a costly mistake.
We need to stop hiring for perishable flavors and start hiring for durable "Keystones."