Stop Doing Discovery Karaoke
Match discovery to risk, not habit. Most teams default to interviews, tests, and betas, which miss blind spots. Treat Compliance & Ethics as a first-class risk. Build a simple map: risk → stage → methods. Use AI to speed clustering, summarization, and signal detection. Focus on uncertainty reduction
Match Discovery to Risk and Use AI to Do It Better
Most product teams over-rely on the same few discovery methods:
- User and customer interviews
- Usability tests
- Surveys
- A validation prototype or a mock-up
- Maybe a beta
It’s familiar. It’s safe. It’s fast. And under pressure, it becomes the default. But default ≠ deliberate. And in many cases, it’s unexamined shortcuts.