From “Content Is King” to “Judgment Is the Crown”: Rethinking Authority in the AI Era
Content isn't king anymore. AI makes endless "good" content; trust and judgment are scarce. Your lived experience, context, and perspective are the differentiator. Use AI as leverage, not a crutch. Earn attention by solving sharp problems for real people and building credibility. Own your voice. Go.
TL;DR (for the skimmers)
- It’s time we retire the phrase “Content is King”.
- Content still matters. But in the AI era, it’s no longer king and has become the battlefield. The crown has moved to judgment.
- AI can produce endless “good content.” But it can’t fake scars, context, or judgment.
- The differentiator now is you: your lived experience, perspective, and credibility.
- If your last 3 posts could have been written by anyone’s AI, you’ve got work to do.
- Using AI isn’t cheating. It’s leverage, if you do it properly.